Shadower provides a fantastic avenue for experts and professionals to share their passion, knowledge and expertise with a wider audience in a more intimate, meaningful and impactful way through face-to-face interactions. Experts will be able to organically grow their personal brand by building a loyal, local support base, all the while expanding their financial reach. A 2017 PayScale study found that the average salary of a small business owner in America is approximately $73,000 per year but total earning can range from $30,000 - $182,000 per year.18 $73,000 is not very much when you subtract mortgage payments, car payments, children, insurance and education. Shadower can bolster the small-business market by helping business owners earn supplemental income for sharing their knowledge.

Besides providing additional income, Shadower also has the potential to help experts and professionals explore new career paths. A booming economy typically results in more job turnover as there are simply more job opportunities nationwide. A peer-to-peer, career-focused platform like Shadower can greatly assist job seekers.

So, how much can an expert expect to make on Shadower? Until we launch, we simply don't know, but for now, we can use tutoring as a starting point for projections. Approximately 150,000 of Colorado households with children under 18 years of age have paid for tutoring, so there is certainly demand for in-person education. On average, tutoring in Colorado costs $39 per session, so using that figure, experts who teach once per week can expect supplemental income over $1,800 each year.